Ecommerce is growing. The surge in global ecommerce retail sales during Christmas and New Year 2025 has highlighted this trend. The competitive environment makes holiday promotions more critical for increasing online sales. All kinds of festivals and holidays are perfect times to benefit from these. Now is the time to prepare campaigns to kickstart 2025. This “how to increase ecommerce sales” guide aims to help you.
Global Ecommerce Overview and Trends
Retail sales are set to increase significantly. They are expected to reach $7.4 trillion in 2025. This means online shopping is becoming the primary purchasing method. Online stores account for 24% of all retail sales by 2025.
Currently, 85% of global consumers shop online, with Asia and South America leading at 86% participation. The Buy Now, Pay Later market is projected to expand. It will likely exceed $800 billion by 2028. These trends highlight the rise of online shopping. It is set to become the default shopping experience for most consumers worldwide.
Why Are Holiday Promotions One of the Major Keys to Winning?
Holiday promotions are the answer to “how to increase ecommerce sales”. The retail giant Walmart has been strategically positioning itself for holiday success. John David Rainey, its chief financial officer, recently highlighted the importance of the holiday season. He noted that the upcoming period will likely mirror past holiday seasons with even more significant online shopping activity. According to his statement, the 3-4% sales growth for the current quarter is “an indication of how we’re thinking about the holiday period.”
Here are three key reasons why holiday promotions are crucial for winning in the ecommerce landscape:
(1) Analyze from Consumers’ Purchase Intention
Holiday seasons naturally trigger increased spending. Consumers are more likely to purchase due to gift-giving traditions and promotional incentives. Special discounts and limited-time offers tap into emotional and practical purchasing motivations.
(2) Analyze from Brand Exposure
Holiday promotions offer brands opportunities to expand visibility. During peak shopping periods, consumer behaviors shift. They actively search for deals and explore new products. Strategic multi-channel marketing campaigns are crucial. They can attract new customers and increase brand awareness.
(3) Analyze from Merchants’ Inventory Clearance Purpose
You can use positive promotions to manage inventory effectively. By clearing existing stock, you generate immediate cash flow and create space for new product lines. This approach benefits both your Amazon online store business and your consumers.
Ecommerce Calendar 2025: Key Holidays
How to increase ecommerce sales? The 2025 ecommerce landscape offers multiple strategic opportunities for this. You can boost sales through targeted New Year sale strategies and holiday promotions. Here’s an overview of the key ecommerce holidays, events, and nationals promotional schedule for 2025:
| Quarter | Date | Event | Marketing Strategy |
| Q1 | 29 Jan | Lunar New Year | Red/gold themed products, Asian market gifting |
| 14 Feb | Valentine’s Day | Personalized gift collections | |
| 28 Feb | Ramadan Start | Gift sets, travel, and food-related products | |
| 8 Mar | International Women’s Day | Empowerment-themed products, charity support | |
| Q2 | 18-20 Apr | Easter Weekend | Website egg hunts, family campaigns |
| 26 May | Memorial Day (US) | Veterans discounts, tribute marketing | |
| 15 Jun | Father’s Day | Targeted gift guides by interests | |
| Q3 | 1-30 Jun | Pride Month | LGBTQ+ supportive collections |
| 23 Jul | Summer Holiday Start | Family entertainment, travel products | |
| 25 Aug | Summer Bank Holiday | End-of-season inventory clearance | |
| Q4 | 20 Oct | Diwali | Vibrant home décor, gift collections |
| 31 Oct | Halloween | Costume, decoration, themed entertainment | |
| 11 Nov | Singles’ Day | Self-care, individual indulgence products | |
| 28 Nov | Black Friday | Multi-category discount strategy | |
| 1 Dec | Cyber Monday | Tech, electronics, online service promos | |
| 25 Dec | Christmas Day | Gift collections across all segments | |
| 31 Dec | New Year’s Eve | Personal growth, resolution products |
Two Key Controllable Elements of Developing Holiday Promotion Strategies
Successful global and American ecommerce strategies require careful planning that connects with customers emotionally and practically. What factors affect sales? Make sure to leverage these key controllable elements:
1. Multi-channel Marketing
This approach ensures promotions reach customers across multiple platforms, e.g., social media, email, and websites. Synchronized messaging with platform-specific engagement tactics helps track performance and refine strategies in real time.
2. Customer Experience
How to increase sales on ecommerce? Short answer: By prioritizing positive customer experience. This extends beyond transactions. It covers the entire interaction journey. Smooth navigation, clear promotional details, simplified checkout, and responsive service are critical. Speed and personalization are key when it comes to “how to increase ecommerce sales.”
How to Improve Customer Experience and Enhance Marketing Efforts Quickly: Customer Contact Center Software is the Key
Holiday marketing demands seamless communication and exceptional support. Customer contact center software is, hence, a critical tool for transforming marketing strategies. It offers integrated solutions beyond traditional customer service.
An advanced ecommerce contact center software plays a dual role of service support and marketing assistance. It enables you to create more responsive and personalized customer experiences. Its core functions include:
1. Multi-channel Support
The contact center software enables customers to interact through preferred channels like email, social media, phone, and live chat. It ensures consistent communication across all platforms and reduces response times.
2. Live Chat
The contact center can help businesses revolutionize service delivery with live chat.
Samsung’s live chat implementation with our company’s (Sobot) customer contact support center software is a prime example of this. By creating a unified platform with advanced chatbot technologies, Samsung efficiently managed hundreds of thousands of daily customer inquiries. The result was a remarkable 30% increase in agent efficiency and a 97% customer satisfaction rate.
3. Automation Tools (AI)
The contact center software implements intelligent chatbots and automated response systems. It handles routine inquiries quickly with these. These AI for ecommerce tools can provide 24/7 support and route complex issues to human agents. They also help gather preliminary customer information.
4. CRM Integration
CRM (customer relationship management) helps with “how to increase ecommerce sales”. It connects customer interaction data with comprehensive customer relationship management systems. You can track customer interactions, preferences, and purchase history for more targeted marketing.
5. Data Analytics
This core function generates actionable insights from customer interactions. It helps you understand consumer behavior, preferences, and potential improvement areas. These are all crucial elements in your marketing and support strategies.
Therefore, enterprises and units can greatly benefit from intelligent customer support for ecommerce software.
Benefits a Good Customer Contact Center Can Provide
- Fast Response: The customer contact center reduces customer waiting time through automated routing and intelligent queue management.
- Consistency and Continuity Across Channels: It ensures uniform communication and service quality regardless of the interaction channel.
- Personalized Service: It utilizes customer data to provide tailored recommendations, support, and marketing messages.
- Employee Efficiency: It streamlines agent workflows and reduces manual tasks through ecommerce automation.
Integrating Sobot’s All-in-One Customer Contact Center Solution to Fully Support Holiday Promotions
Sobot is a leading customer contact center solution provider with impressive technological capabilities. We serve over 550,000 worldwide users. We have an expert 450-employee team. It is comprised of 62% skilled engineers. Our E-Commerce Retail solution helps businesses create seamless, intelligent customer journeys across multiple touchpoints. Its top characteristics include:
- Unified Shopper Profiles: Consolidate customer interaction history across channels.
- Personalized Segmentation: Group customers based on purchasing behaviors.
- Omnichannel Support: Consistent experience across email, chat, and social media.
- AI-Powered Recommendations: Intelligent product suggestion algorithms.
- Automated Marketing Campaigns: Re-engagement strategies using multiple communication channels.
- Real-time Analytics: Instant insights into customer interactions and behaviors.
- Customizable Interaction Workflows: Adapt to specific business requirements.
At Sobot, we are prepared to provide a personalized demonstration of the strengths of our E-C Retail solution. Book a free consultation today and discover the potential of intelligent, data-driven customer engagement.
Conclusion
The New Year kicks off the ecommerce holiday promotion season. It will be more important than ever with the competitive retail landscape. Retailers must focus on multi-channel marketing and positive customer experiences to succeed. Implementing solutions that prioritize security, ease of operation, extensibility, integration capabilities, and reporting and analytics will be the key. Our Sobot E-C Retail solution boasts these and many other characteristics. Visit our website to explore it in detail.
